[Brand] HSBC- Airport Marketing 匯豐銀行-機場營銷

What worth mentioning is that HSBC has found a creative way to catch the attention by placing its advertisement campaign in the international terminals, on the interior and exterior of jetways throughout the globe (Seeb, 2012; MacDonald & Hopper-Greenhill, 2010). This idea was launched in 2001 and developed broadly in one of “The world’s local bank” campaign called “Different points of view” in 2004. The advertisement was placed in jet bridges with creative message and interactive media technology in 49 airports in 28 countries including some of most recognizable airports in London, Los Angeles, Paris, Dubai, Hong Kong, Shanghai, and Toronto (White, 2012). When travellers go through the bridge, HSBC will present how they being “The world’s local bank”; moreover, say goodbye at one end and hello at the other. HSBC focussed on those who are most likely to be interested in a bank offering international service because they might work for a global company and need to travel for work. Moreover, it is interesting that HSBC was not popular in such countries like US and Thailand. HSBC still bought several airport advertisements in Bangkok and California, because their footprint throughout Asia was significant large and these places were where their potential clients will be on business (Sparksheet, 2010).