[CSR] HSBC- Mexico Drug Money Issue 匯豐銀行，墨西哥毒品洗錢案

Even though “The world’s local bank” campaign was quite successful, the customer management in global banking system of HSBC was questioned by the event of drug money. HSBC spent several years positioning itself as the world’s local bank to present its globalised and localised service, but this convenience also provides some people opportunities to do international illegal event without cultural barrier. The internal control of HSBC did not implement completely so that they eventually involved the Mexican drug money event in 2012. Actually, HSBC knew that the transactions were illegal, but the clients had a long relationship in HSBC as well. Finally, HSBC apologized for the incident and they agreed to pay $1.9 billion dollars in fine.

Before the Mexican drug money event, HSBC also promote a series commercial “responsibility” under “The world’s local bank” campaign to response for their insistence during 2008 financial credit crisis. In the commercial, it emphasised on the idea that HSBC understand that people’s value influence their financial decisions, in order to transmit the high moral standard of HSBC. They used the metaphor of hard decision by the mental confliction of paparazzi and fishermen to present the anxiety and consideration of to do and not to do. No matter how struggling the main character did in the commercial, the final decision was all based on the morality and social responsibility. HSBC use the slides of life to imply their social responsibility to the audiences. Even though the accumulative scandals and bankruptcy in financial industry has resulted in the distrust by the public, HSBC still maintain a stable operating income and customer account in an increasing situation.

儘管匯豐銀行'the world's local bank'系列廣告是非常成功的，然而在多年累積起的專業形象之後，於2012年所爆發的墨西哥毒品洗錢案，令人匪夷所思匯豐銀行對內部稽核的控管品質，是否在每個國家都不同? 在醜聞爆發之後，匯豐銀行也立即承認了其內部疏失，並認賠罰款19億美金。並在洗錢案落幕之後，匯豐銀行推出一系列'Responsibility'的廣告，欲傳達給消費者做出正確決策的困難，也告訴觀眾在金融海嘯期間，匯豐銀行將秉持其社會責任的信念，提供客戶高道德標準的服務。