Right Touching:
1. Search marketing (SEO)
2. Behavioural targeting or online advertising
3. multi-touches across different digital media channels for acquisition (search, affiliates, ad, aggregators)
4. Customer lifecycle model and welcome strategy
5. Reducing online attrition
6. Delivering relevant recommendations for retention and growth
7. Following up on customer product or promotion interest
8. Getting the frequency right
9. Getting the channel right
10. Getting the offer right
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