Here we put it into four steps in the process of relationship
1. Acquisition:
Wrong audience
Unclear marketing message
Slow page load
2. First impressions:
Unengaging look and feel
Clumsy site navigation
3. Product selection:
No real-time stock information
Awkward selection
Price uncompetitive
High shipping costs
4, Payment and fulfilment
Card validation error
No email notification
Failed delivery
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