This advertisement was released from China Central Television with the aim of its brand image. The concept mainly focus on encouraging people to be proud of being a Chinese and never give up. Life is so difficult and there’s no such a thing like rehearsal. Sometimes, we might feel that the opportunity would never come again and the entire world seems so dark and desperate. No matter how depress we are, we can always hear a voice from our heart: ‘One more time’. Give me one more time. I want to do it one more time. It’s getting better one more time. It’s for the success, for the dream, for growing up, for love, for perfection. It doesn’t matter if we eventually achieve the goal or not. What matters is the belief that we keep doing it one more time and never give up. This belief is inspiring and respectful. The more we try, the stronger we are going to be. We admire for any ordinary people who have the courage to do anything one more time.