Sunday 17 November 2013

[Ad] Das Auto, the Kid's pride - Volkswagen 2013 Ad in China 一汽大眾速騰,孩子的驕傲。


Volkswagen released a commercial advertisement in China this month. This video has been placed as the pre-roll advertisement on several popular video-sharing website in China. In this advertisement, the first kid holds his ice cream, looking outside the window with an arrogant smile and licking his ice cream insolently toward the other kid in a Das Auto. When the traffic light turns into green, the first kid suddenly smash his face into the ice cream in his hand. The other kid in a Das Auto then takes out his ice cream with a delightful lick, smiling toward the poor first kid. This advert successfully employs the sense of competition between kids  during the red light traffic signal, to present the utility of Das Auto with an emphasis on its TSI+DSG. Das Auto, the kid's pride.  

這是一個本月剛發布的Das Auto汽車廣告,在中國各大視頻網站中的前導廣告廣為宣傳。影片中透過孩子們乘坐在不同廠牌的汽車中,一開始出現的圓領衫小孩一臉不屑的看向窗外,驕傲地舔了一口冰淇淋,向另一台車中的襯衫小孩炫耀。當綠燈亮起,鏡頭瞬間拉到圓領衫小孩整頭臉栽進手中的冰淇淋,然而乘坐Das Auto的小男孩坐在安全座椅上舒適的享受手中的冰淇淋。導演透過在等紅燈時營造出相互較勁的氣氛,來展現Das Auto剎車起步時的平穩與加速性,強調TSI(渦輪增壓)+DSG(直接換檔變速器)的效能。一汽大眾速騰,孩子的驕傲。


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