[Ad] A memory to remember - Kingston, 2013 記憶月台

This is a real story in London, as we all know the story of 'Mind the gap'. This month, Kingston took the whole story as an advertisement in Taiwan, with a considerable investment to create the scene of London tube. This video begins with the sound of 'Mind the Gap' for three times, and turns into the conversation between the senior lady and station staff. Moreover, Kinston employs an specialised music video to present the memory of the senior lady. It is extremely impressive and touching. Everything is great except the American accent..... No matter what, that's brilliant indeed!

這是一個記憶體廠商金士頓(Kingston)的廣告，在11月份影片釋出於Youtube的時候，引起廣大網民的回響。這是改編自英國倫敦的真實案例，重現'Mind the Gap'的廣播聲背後的感人故事。廣告的一開始採用阿甘正傳似的敘事，並以三聲Mind the gap作為開頭，將鏡頭轉至頭髮花白的女士與站務人員間的對談。劇中更是採用了MV式的拍攝手法回顧老太太的記憶，搭配獨創的配樂與歌詞，譜出一場賺人熱淚的唯美饗宴。此外，全片的拍攝地點皆在台灣，Kingston公司投下大量資本，用了52位專業師傅、耗時84個重現倫敦地鐵的場景。唯一美中不足的是美國腔調的配音，但也許Kingston公司考量到國際上仍然與美國腔的使用為大宗，才做此選擇吧。